Our Story

Ski The East was created for you: the passionate and dedicated Eastern skier.

Eastern skiers are a breed apart. The tight trees, variable conditions and brutal weather have helped to produce some of the toughest and most talented skiers in the world.

We share a common identity and a common way of looking at the mountains. Eastern skiers think positively:
A 4 inch storm is a powder day, -10˚F is mild for January, and ice is simply referred to as "frozen granular."

Ski The East is a media, events, and independent clothing company whose mission is to be the voice for the Eastern U.S. and Canadian ski community.  We create, produce, and distribute original news, video, and weather content; host an online community forum and user generated content; offer an online retail store featuring boutique brands and their consumer softgoods and accessories; as well as organizing and executing the Ski The East Freeride Tour and Meathead Films Movie Tour.  Established in 2006 as a clothing and accessories brand, Ski The East has remained an independently owned and operated company that is currently based in Williston, Vermont.

Ski The East is a brand that speaks for itself.  It's about pride and passion for a region that is often over-looked by the ski world.  We are filling a huge niche and catering to a highly populated market that's hungry for regional news, products, events, and entertainment.   East Coast skiers are diehards, ready to make the most of any amount of snowfall, or tough out the "mixed precipitation" just to squeeze in a few more runs on the slopes. 
Ski The East takes pride in this mentality, and aims to continue fueling the fire of the passionate Eastern skier.