Our Story

Ski The East was created for you: the passionate and dedicated Eastern skier

Ski The East brings you refined gear, cinema, events and sarcasm on behalf of eastern skiing. What started as the annual Meathead Films ski flick over a decade ago has evolved into a diverse snow fueled operation.

So what would you say you do here?

We create, produce and distribute original video, weather and lifestyle content, offer an online retail store chock full of the latest Ski The East gear along with related brands, as well as organize and execute the Ski The East Freeride Tour. Established in 2005 as a clothing and accessories brand, Ski The East has remained an independently owned and operated company that is currently based in Williston, Vermont. In addition to our online store, our gear is stocked at dozens of savvy retail outlets all over the east coast.

Why Ski The East?

Eastern skiers are a breed apart. The tight trees, variable conditions and brutal weather have helped to produce some of the toughest and most talented skiers in the world.

We share a common identity and a common way of looking at the mountains. Eastern skiers think positively: A 4 inch storm is a powder day, -10F is mild for January, and ice is simply referred to as “frozen granular.”

Ski The East is a brand that speaks for itself. It’s about pride and passion for a region that is often over-looked by the ski world. We are filling a huge niche and catering to a highly populated market that’s hungry for regionally exclusive content, products, events, and entertainment. East Coast skiers are diehards, ready to make the most of any amount of snowfall, or tough out the “mixed precipitation” just to squeeze in a few more runs on the slopes.

Ski The East takes pride in this mentality, and aims to continue fueling the fire of the passionate Eastern skier.