October 25th 2012

On Patrol: 30 Years at Burke

Is Burke's revolving ownership door finally locked?  

Intro and Interview by Alex Kaufman l STE Online Editor
Photos courtesy Burke Mountain (except where noted)

Even with a 2000+ foot vertical drop, a well known ski academy, a longtime role in ski business education and alongside some of the sickest mountain biking this side of Whistler, Burke Mountain has been the Northeast Kingdom's "other ski area" for a long run, even more so since Jay Peak started blowing everyone's mind with investments and progressive marketing. Much of that has to do with the fact that Burke's ownership has been a revolving door, keeping momentum in any direction from being sustainable. Some ski areas flourish thanks to a steady hand at the helm, others do their best accomodating whomever is writing the checks that year, then start over. It's a vastly different situation.

And here's Burke again with new ownership. This time feels different. Both as an observer and from the folks who call the region home. As has been widely reported, the small team behind Jay Peak have come to town. There's a track record to view and NEK rooted folks behind the wheel. 


One of the initial investments under new ownership - Snowmaking.

There may be more (and bigger) news to come, but to start getting us all reacquainted, I caught up with their longtime Patrol Director John Worth. Regardless of investments and press releases, what makes the skiing matter is the heart and soul of the local communities, the people who live and breathe the mountain operation day to day and the fun we all get to share when we're there. That's why we work to bring you the local stories and people you don't get otherwise. Want aggregated press releases or reposted edits? Go everywhere else. - AK

John Worth, making sure it's all legit.


What originally brought you to the Green Mountains and what were you up to those first few years?
   
"Growing up my family vacationed in Fairlee so I always loved Vermont.  In 1981 I started at Lyndon State College (LSC) in the Ski Area Management program.  Those college years were all about skiing as much as possible all over Northern New England.  I also started working full time as a patroller at Burke in 1982."

What was the relationship like between Burke and LSC during those years? Same as today?

"Burke Mountain and LSC have had a good working relationship as long as I have been here.  LSC students always make up a large percentage of Burke's winter work force and many like myself, have stayed on and moved into management positions.  Years ago I felt that Burke sometimes used Interns and Practicum classes as a way of getting menial work done inexpensively but that is no longer the case."  

What Resort Management class do you remember most / why?

"I enjoyed my Ski Area Practicum class the most because it introduced me to all the different managers and allowed me to experience working in every department at Burke.  It was also a class that taught me that I did not want to work in many of those departments."

Shoutout to LSC for being a Ski The East supporter. Go there. Have fun. Get smarter. (LSC image)


What did Burke Mountain ski like in 1982? What was the footprint?

"In 1982 Burke Mt was a much different place.  One Hall double chair to the summit and another at the lower area. The Poma only went up half as far as it does today.  There was snowmaking only on Upper Willoughby and the Training Hill and corduroy grooming surfaces had not yet been invented.  Even before tillers became common, Burke's grooming quality was second to none.  They did an amazing job with Tuckers, Thiokols, rollers and powder-makers.  Skiing in the woods was officially against the rules but people were quietly hand trimming there secret woods stashes.  Some of these stashes later became sanctioned glades on the trail map.  Most of the trails were more narrow and winding then but Burke has done a nice job of preserving many of those old trails with the East Bowl trail being the best example."


Flash forward to today. Since you've been in the same region for three decades, what do you make of the idea that our winters are shorter and warmer now?  Do you buy that?

"It was always -30 with 12 feet of snow.  Not really.  I am sure that scientifically the winters are getting warmer but I do not believe we are getting less snow.  I remember ski seasons in the 80's with no snow and we just experienced one of the snowiest winters on record two years ago."

You've seen more than a few mountain owners in your time. How many? Anything silly you can point at from that past?

"I believe I have worked for eight different owners at Burke.  One owner was German and said he wanted to build a brewery replica of the Nachuanstein Castle.  Another season the Bank of New Hampshire decided they would manage Burke themselves after a foreclosure.  They did not know what could be so difficult about running a profitable ski area.  By the end of that season they were ready to give it away."

As Patrol Director, you spend a lot of time on the mountain. Your new partner and old neighbor is known for their glades. What's the scoop on yours?

"I love the glades at Jay Peak.  There is lots of variety, great steeps and more snow than at Burke.  There is also more traffic and the trails you end up skiing when not in the woods are, in my opinion, nicer at Burke.  Burke's glades are very well managed and maintained and seem more friendly to most skiers and riders.  Many of the glades at Burke are lower angle and hold snow very well.  There will also be a number of awesome new glades on the Burke trail map this season."

Why thank you. Don't mind if I do. Twice.


What are the summers like for you?

"My summers are very exciting these days.  I manage my business, East Burke Sports and the Mt Bike scene created by Kingdom Trails is unbelievable.  Mt Bike visits are now over 60,000.  East Burke Sports serves this clientele with rental bikes, repairs, clothing, accessories and trail info.  The lower chair serves the Bike Park at the mountain and there is over 100 miles of the best single track you will find anywhere.  I also work part time as Trail Designer for Kingdom Trails, laying out new trails and rerouting or upgrading existing trails.  And I get to ride.  Alot!"

East Burke Sports. John's Shop. Photo from Bikerag.com.


What's the vibe like in town about the new Jay infused owners? What's the facts to bullshit ratio like among the townspeople?

"I think people in Burke are guardedly optimistic and excited about the new owners.  You will hear lots of "I'll believe it when I see it" which is to be expected when you have seen so many failed owners and development plans.  In my opinion we now have the most capable owners in Burke's history.  They have a unique source of capitol, a history of successful ski area development and experience in the Canadian market.  They are already addressing Burke's two biggest problems, lack of beds and inadequate snowmaking."


And finally, if you could tell the entire skiing public one thing (as far as smart skiing is concerned), and they would actually listen, what would it be?

"Skiing would be a much safer sport if everyone skied in control and were aware of their surroundings."
 
 Good answer. Good luck. Hopefully the run of "new owners" is complete.