Jobs - Digital Marketing & Events Manager

Who We Are

Ski The East is a fast growing outdoor apparel brand based in Burlington, VT. We've been creating the finest lifestyle clothing, media, and events since 2005 all while shredding Volkswagen-sized moguls, neck deep powder, and rock hard ice with a grin on our faces. Our company has a casual office atmosphere and plenty of excellent microbreweries, farm-to-table restaurants, and America’s “6th Great Lake” (Lake Champlain) right out our front door. This year we’re looking to grow the Ski The East team and expand on exciting new opportunities.

We recently moved into the best office building in the state: Hula Lakeside - which houses a restaurant, cafe, gym, bar, unlimited free coffee, as well as a beach club and bike path mere steps away. Did we mention the beautiful Green Mountains nearby that have the deepest snow and best ski resorts in the region? 

 

Who We're Looking For

Are you a natural creator who loves using their phone to craft photos and videos that tell a story?  Do you live deep within ski culture and obsess over the latest online edits, product trends, and current industry news?  Are you an outgoing, enthusiastic person who is comfortable being a spokesperson for Ski The East in front of the camera or crowds?

Ski The East is more than a brand - we’re also a community and a belief... a rallying call for an entire region of skiers.  Can you be the voice, the megaphone, the curator and creator of photo, video, and written content for all those who were “Born From Ice?”  

Are you boundlessly creative with an eye towards brand marketing and messaging?  Are you organized, self-driven, and thirsty to learn?  Can your copywriting be inspiring, humorous, and motivate action?  Can you spell better than the dictionary, wax poetic about skiing better than Shane McConkey (trick question… not possible), and take selfie videos better than Kylie Jenner? 

Without Google, can you name who won gold in men’s Olympic moguls at Nagano in 1998, explain how to do a blunt grab, and name the resort in the East with the most average annual snowfall?  Can you ski icy groomers, cruddy glades, and sharky backcountry and be the most stoked person in the parking lot at the end of the day?  

Whew… if you answered yes to these, live within daily commuting distance of Burlington, VT, and have a reasonably well developed sense of humor, then you just might be the right candidate for noble entry into our Wolf Pack.  This job will be approximately 80% digital marketing management and 20% events.  The person in this position will be the Ski The East voice on all of our social media platforms as well as help organize and attend periodic events throughout the year.  We are seeking a candidate that can thrive in a fast paced, multi-tasking, small company environment with our team of 8 people.

 

Tasks Include

• Stoke out over 280,000 fans throughout all of our social media platforms and continue building our followership
• Creation of original video & photo branded content using primarily your phone
• Creation of daily posts and comment responses with exceptionally awesome copywriting on our Facebook, Instagram, and Twitter accounts
• Planning, organizing, and scheduling of the social calendar in conjunction with our online store and events
• Working closely with our Brand Manager, Video Production Manager, and Graphic Designer/Photographer, to create the best, most engaging original content in Eastern skiing
• Creation and management of our paid advertising campaigns 
• Curating user generated content to decide what speaks best for our brand
• Managing and contributing to our Ski The East Facebook Group page
• Organizing frequent online contests and coordinate delivery of prizing with winners
• Track data, research trends, and develop new creative strategies 
• Organizing, promoting, and attending various events throughout the year
• Ability to travel as needed
• Other related duties as assigned

 

This Should Be You

• College or industry experience in marketing and events
• Creative love of crafting video and photo content around skiing and clothing
• Obsession with skiing and deep knowledge of the culture, industry, styles, and trends
• Mastery of Social Media: Facebook, Facebook Groups, Instagram, Instagram Stories, Twitter
• Competency in Adobe Photoshop and Adobe Premiere
• Legendary communication skills: oral and written
• Extreme attention to visual and grammar detail.  Must have an eagle-eye
• Ability to plan a detailed calendar, stay organized, and stay on schedule
• Bold, inventive, humorous, and inspiring copywriter 
• Super creative with the drive to constantly be learning and improving
• Hungry to plan, post, and respond to content on a daily basis.  Posting will include some evenings and weekends
• Can ski just about anything, anywhere, in any weather
• Multi-tasking ninja warrior and team player
• “Keeps The Shred Alive” and is generally a friendly person

 

Would also be cool if you had formal experience in some of this

• Video Production
• Photography
• Facebook/Google Advertising
• Graphic Design
• Motion Graphics
• E-Commerce
• Marketing
• Juggling

 

More Incredible Info

• Position: Full Time
• Start Date: Immediately
• Compensation commensurate with experience
• In-Person position (not remote)
• There will be a remote interview process

 

Perks Include

• Health Insurance Benefits 
• 401K Retirement Plan with company match
• Paid Time Off (vacation/sick) and Holidays
• Paid Maternity and Paternity Leave
• Paid Cell Phone Plan
• Opportunities For Bonuses
• Incredible brand new collaborative office space on the shores of Lake Champlain
• Paid Gym membership
• Paid Burlington Surf Club membership
• Free Ski Resort Season Pass & Free Lift Tickets
• Workday Recreation
• Community Volunteer Involvement
• Loads of Free Gear

  

Interested applicants should send an introductory letter, resume, links to personal or professional social accounts, and any relevant links to past work. The letter should be in the email body, and attach the resume.

Send your packet-of-awesome to jobs@skitheeast.net and use the words "Marketing & Events” in the email subject title. We’ll respond to a select pool of candidates and thanks in advance for your interest!

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