This is how we started in 2001.....  filming an annual movie exclusively in the East Coast because our region was the underdog in the ski industry, and because no one else was shooting here.  We worked with top Eastern athletes focusing on powder, moguls, park, and street.  We were called Meathead Films.  We produced a 50 stop movie tour every year.  We sold sponsorships, DVDs, and iTunes digital movies.  We ate our weight in Clif Bars and Ben & Jerry's (both sponsors).  While filming in 2005, Ski The East was born with 1 hoodie, 2 tee graphics, and 1 hat.  We continue the legacy of the Meatheads with our STE webisodes produced annually.