Our Story

I'm Geoff McDonald and I co-founded Ski The East with Chris "Rooster" James back in 2005.  We've been working hard for over 15 years to promote our love for this sport and the unique mountain culture of the East Coast.

Ski The East was created for you: the passionate and dedicated Eastern Skier.  Out here, we're a breed apart.  The tight trees, variable conditions, and brutal weather have helped to produce some of the toughest and most talented skiers in the world.

We share a common identity and a common way of looking at the mountains.  Eastern skiers think positively: a 4 inch storm is a powder day, -10F is mild for January, and ice is simply referred to as “frozen granular.”

Take a gander at our story below to find out Why We Ski The East.

2 dudes met at college in Vermont.  Yup, that's us back in 2003.

We started making East Coast ski movies...

and realized that powder days could be pretty good out here.

The terrain wasn't bad either.

Not to mention the parks...

and all the major cities that got dumped on each winter.

Good lord... did we mention moguls?

So we took our movies (a.k.a. Meathead Films) on the road to hundreds of colleges and theaters over many years.

Which was fun...

and sort of crazy.

But one day we got a wild idea...

which was really just a simple idea.

We built on this concept of "Ski The East" for a long time.

With a focus on apparel and accessories for dedicated eastern skiers.

And not just for dudes either.

The idea has been working...

thanks to amazing support from skiers like you.

And lifelong commitment from a select few.

Oh, and we still film rad skiing for online webisodes.

Plus we even hosted the Ski The East Freeride Tour for almost a decade.

So it doesn't matter if there's no snow...

or it's pouring down rain.

The ice just makes you go faster.

Join us however you can...

we'll see you out on the hill.

That's why we Ski The East.

Are you Born From Ice too?

Represent with radical gear: