In 2002, Yvon Chouinard, the founder of Patagonia, and Craig Mathews, the founder of Blue Ribbon Flies, started a global movement by creating 1% for the Planet. Both founders agree that since companies profit off of resources that they are taking from the earth, that they should be protecting those resources as well. They decided that every company should be giving at least 1% of their yearly revenue back to the planet. Ski The East is based on values of high quality and environmental awareness that are shared with 1% for the Planet and are incredibly proud to be apart of this mission.
Ski The East is committed to joining this global movement and donate directly to high-impact environmental non-profits. Together, we will constantly be improving our environmental impact and sustainable choices for our business.